From Away to Crown Affair, Building a $30M Haircare Brand ft Dianna Cohen

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Hot Takes Big Stakes

Natalie Holloway and Lana Elie

18 episodes

6 days ago

The real-world highs and lows of building a business—from early ideas scribbled on napkins to multimillion-dollar raises and the pivotal moments in between. Hosted by serial founders Natalie Holloway (Bala) and Lana Elie (Floom). We explore the unfiltered truths most founders are too polished (or too cautious) to say out loud. No hype, no jargon—just honest conversations about what actually works, what doesn’t, and what it really takes to grow something from nothing. Each week, Natalie and Lana sit down founder-to-founder to share sharp insights, fresh perspectives, and the kind of candor you rarely hear in the boardroom. Build your dream. Burn the playbook.

Entrepreneurship

Business

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All content for Hot Takes Big Stakes is the property of Natalie Holloway and Lana Elie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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From Away to Crown Affair, Building a $30M Haircare Brand ft Dianna Cohen | #10

Hot Takes Big Stakes

1 hour 3 minutes 47 seconds

1 month ago

From Away to Crown Affair, Building a $30M Haircare Brand ft Dianna Cohen | #10

Founder Diana Cohen shares how Crown Affair went from a viral haircare Google Doc to a nationwide Sephora brand. She walks through lessons from early roles at Away, Outdoor Voices and Harry’s, the Japanese rituals that shaped her formulas, and the Laura Mercier powder hack that inspired Crown Affair’s dry shampoo. Diana breaks down scalp versus strand health, why brushing matters, and her “raise as you go” approach that led to sustained, profitable growth. If you care about brand, product and calm, durable company building, this one is packed with takeaways.Hot Takes Big Stakes listerner get to enjoy 15% off their purchase at https://www.crownaffair.com using code HTBS15.More Hot Takes Big StakesInstagram: www.instagram.com/hottakesbigstakes/TikTok: www.tiktok.com/@hottakesbigstakes/More on DiannaInstagram: https://www.instagram.com/diannacohenLinkedIn: https://www.linkedin.com/in/diannacohenWebsite: https://www.crownaffair.comMore on Natalie Holloway:Personal Instagram: www.instagram.com/natalieholloway/“Bala” Instagram: www.instagram.com/bala/“Balacize” Instagram: www.instagram.com/balacize/Substack,“Working Out in Heels”: natalieholloway.substack.comBook a 1-on-1 Call: intro.co/NatalieHollowayMore on Lana Elie-Meyers:Personal Instagram: www.instagram.com/lanaelie/LinkedIn: www.linkedin.com/in/lana-elie-875b383a/