Today we talk about a few brands that we reckon, rightly or wrongly, are underrated by the watch world. Whats really interesting is perhaps why we think they are underrated - perhaps its because they also make other things, or focus on women or are just trying to make us happy (yeah I know, obviously we'll hate someone trying to make us happy).

We also chats about the recent trend to revive long-dead brands. Is that a legitimate path to success or a cop out? And also what does the future hold for these brands? Should they stick to their historic catalogs or do we expect more?