In this episode, AI Experts Andrew Stevens, Olivia Storelli, and Victoria Thomson discuss the evolving role of AI in marketing, particularly for CMOs. They explore how AI is integrated into various marketing strategies, the shift from traditional methods to AI-driven approaches, and the importance of data in leveraging AI effectively. Victoria shares insights on the impact of AI on paid media, creative content, and the challenges of maintaining trust and authenticity in AI-generated content. ...
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In this episode, AI Experts Andrew Stevens, Olivia Storelli, and Victoria Thomson discuss the evolving role of AI in marketing, particularly for CMOs. They explore how AI is integrated into various marketing strategies, the shift from traditional methods to AI-driven approaches, and the importance of data in leveraging AI effectively. Victoria shares insights on the impact of AI on paid media, creative content, and the challenges of maintaining trust and authenticity in AI-generated content. ...
Hot or Hype Deep Dive Ep 6: AI, Marketing, and the Evolution of Customer Experience with David Ovens
Hot or Hype
35 minutes
4 months ago
Hot or Hype Deep Dive Ep 6: AI, Marketing, and the Evolution of Customer Experience with David Ovens
What happens when cutting-edge AI meets the timeless art of hospitality? David Ovens, head of marketing for Seagrass Boutique Hospitality Group, takes us behind the scenes of this fascinating intersection where technology and human connection collide. The hospitality industry stands at a crossroads. While traditionally slower to adopt new technologies, restaurants now find themselves navigating the AI revolution with both excitement and caution. David explains how rich first-party customer d...
Hot or Hype
In this episode, AI Experts Andrew Stevens, Olivia Storelli, and Victoria Thomson discuss the evolving role of AI in marketing, particularly for CMOs. They explore how AI is integrated into various marketing strategies, the shift from traditional methods to AI-driven approaches, and the importance of data in leveraging AI effectively. Victoria shares insights on the impact of AI on paid media, creative content, and the challenges of maintaining trust and authenticity in AI-generated content. ...
