HRA 91: How to Successfully Track Your Podcast Campaign

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/e9/21/4c/e9214cd6-963a-b749-9fc9-34d6a53d61ef/mza_5438917011234959768.png/600x600bb.jpg

Host-Read Ads (Audio)

TWiT

75 episodes

3 months ago

Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. New episodes periodically.

Marketing

Business

RSS

All content for Host-Read Ads (Audio) is the property of TWiT and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!

Host-Read Ads (Audio)

4 minutes 13 seconds

5 months ago

HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!

TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys.

Host: Lisa Laporte

Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads

Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.