HRA 90: TWiT.tv's Diverse Sponsorship Offerings - Host-Read vs. Producer-Read and Why It Matters to You

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Host-Read Ads (Audio)

TWiT

75 episodes

3 months ago

Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. New episodes periodically.

Marketing

Business

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All content for Host-Read Ads (Audio) is the property of TWiT and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

HRA 90: TWiT.tv's Diverse Sponsorship Offerings - Host-Read vs. Producer-Read and Why It Matters to You

Host-Read Ads (Audio)

3 minutes 15 seconds

5 months ago

HRA 90: TWiT.tv's Diverse Sponsorship Offerings - Host-Read vs. Producer-Read and Why It Matters to You

TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Libsyn, plus Spotify and YouTube. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape.

Host: Lisa Laporte

Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads

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