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Host-Read Ads (Audio)
TWiT
75 episodes
3 months ago
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. New episodes periodically.
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Marketing
Business
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All content for Host-Read Ads (Audio) is the property of TWiT and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. New episodes periodically.
Show more...
Marketing
Business
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HRA 85: How to Measure a Podcast Campaign Successfully - 5 ways to gauge success levels
Host-Read Ads (Audio)
6 minutes 21 seconds
1 year ago
HRA 85: How to Measure a Podcast Campaign Successfully - 5 ways to gauge success levels

Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and analyzing landing page visits or offer code metrics.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Host-Read Ads (Audio)
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. New episodes periodically.