Using Restaurant Customer Data for Better Marketing & Loyalty Schemes v3

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Hospo Reset with Ken Burgin

Ken Burgin

21 episodes

9 months ago

Information, Trends & Inspiration for restaurant, cafe & foodservice operators - helping to create a strong, dynamic industry in a fast-changing world

All content for Hospo Reset with Ken Burgin is the property of Ken Burgin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Information, Trends & Inspiration for restaurant, cafe & foodservice operators - helping to create a strong, dynamic industry in a fast-changing world

Management

Business,

Marketing

Using Restaurant Customer Data for Better Marketing & Loyalty Schemes v3

Hospo Reset with Ken Burgin

51 minutes 10 seconds

3 years ago

Using Restaurant Customer Data for Better Marketing & Loyalty Schemes v3

It's more important than ever to keep in touch with your customers – promoting delivery, reminding them about new opening hours, publicising events or just a friendly message to the community. Social media has its place, but email and SMS are much more direct and under your control - they're not subject to the whims of Facebook formulas or Instagram algorithms.

In this podcast, Ken Burgin talks to Sarah Franklyn from Impact Data, one of Australia's leading customer, loyalty and transactional data specialists - she's had extensive experience with hospitality businesses of all sizes.

You'll find the Show Notes and links for today's episode on the HospoReset.com website. Don't forget to subscribe to the weekly Hospo Reset newsletter, and connect with Ken Burgin on Linkedin and on Twitter.