In this podcast, Ken Burgin talks with Mark Khoder from YourSocialChef. He develops and manages social media and marketing campaigns for a wide variety of restaurants, cafes and food brands. As you will hear in the discussion, his focus is on getting the best return on investment, helping your brand and income grow.

There's no shortage of social media options, and it's easy to be excited by the latest 'shiny object' - the result is often chaos, and disappointing results. Facebook, Instagram, Snapchat, Google, TikTok or YouTube - where should you invest your time and money? Mark Khoder brings order to the process with his OKR framework - Objectives, and Key Results, and in this interview we apply it to Mother's Day and Father's Day. These are often 'easy wins' for a bookings and sales, but how can we leverage more from their popularity, and apply it to celebrations throughout the year?

Topics they discussed:

• Talk us through a better thinking process so we get the most from our promotional dollar.
• Strategy - how and why should we use these popular events beyond a one-day mega sale? Valentines Day also comes to mind.
• How should we organise our promotion - based on what data and research?
• Mother's Day - how else can we develop this, given that it's usually a full house anyway?
• Father's Day - often neglected, how can we ramp it up? How should we think of it differently to Mothers Day?
• How to build up followers, fans and customer lists on Instagram and Facebook
• TikTok & Snapchat - your thoughts re these events?
• What about email and SMS - still relevant? How should we use them in conjunction with social media?

You'll find the Show Notes and links for today's episode on the HospoReset.com website. Don't forget to subscribe to the weekly Hospo Reset newsletter, and connect with Ken Burgin on Linkedin and on Twitter.