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What just happened in social media and what is means for your hotel.
Hoteliers using last click attribution to track ROI of social media marketing.
Hospitality Social Media Marketing News
3 minutes 31 seconds
6 years ago
Hoteliers using last click attribution to track ROI of social media marketing.
In this special edition podcast I discuss why hoteliers should not be measuring social media ROI via last click attribution as reported by Google analytics. This is a flawed approach and an approach that short changes your social media marketing efforts.
Hospitality Social Media Marketing News
What just happened in social media and what is means for your hotel.
