In this conversation, Barnabas Correga, founder and CEO of The Great Experience, shares his journey from a tennis background to creating unique, once-in-a-lifetime experiences for clients. He discusses the evolution of his business, the importance of building relationships, and the shift in consumer preferences towards experiential travel. Barnabas highlights the significance of storytelling in marketing, the role of charity in their operations, and the lessons learned throughout his entrepreneurial journey.

Takeaways

• Creating unique moments and memories is essential for clients.
• Building a brand through impactful events can lead to success.
• The demand for experiential travel has increased post-COVID.
• Luxury is shifting from products to experiences.
• Strong partnerships are key to accessing unique opportunities.
• Client retention is crucial for business growth.
• Storytelling is vital in marketing experiential services.
• Charity involvement enhances brand reputation and community ties.
• Flexibility and adaptability are essential for entrepreneurs.
• Understanding client needs leads to tailored experiences.

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