Amelie Brouhard: How This Legacy Travel Brand has Remained Relevant and Dominant for 74 Years

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Hospitality on Air

Whitney Lee

11 episodes

1 week ago

Hospitality on Air is your first-class ticket to working in the world of hospitality, travel, and tourism. This podcast is where industry professionals gather to discuss industry trends and uncover the secrets to standing out in a competitive, ever-changing market. From crafting marketing campaigns that soar to navigating turbulent times in operations, we’ll serve up expert advice and actionable insights from the best in the business. Whether you're running a boutique hotel, managing a restaurant, or leading a tourism board, Hospitality on Air is your passport to success.

Marketing

Business

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All content for Hospitality on Air is the property of Whitney Lee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Amelie Brouhard: How This Legacy Travel Brand has Remained Relevant and Dominant for 74 Years

Hospitality on Air

33 minutes 58 seconds

1 month ago

Amelie Brouhard: How This Legacy Travel Brand has Remained Relevant and Dominant for 74 Years

In this engaging conversation, Whitney Lee interviews Amelie Brouhardt, the VP of Marketing for North America and US Sales at Club Med. Amelie shares her journey with the brand, its evolution over the years, and how Club Med has adapted to changing travel trends. The discussion covers the unique offerings of Club Med, the importance of integrated marketing, and the brand's commitment to sustainability. Amelie also highlights the challenges of staying relevant in a competitive market and the significance of data-driven decision-making in marketing strategies.

Takeaways

Amelie Brouhardt has a passion for travel and marketing.
Club Med was founded in 1950 and pioneered the all-inclusive concept.
The brand focuses on emotional customer experiences.
Adapting to customer feedback is crucial for brand evolution.
The recent campaign 'L'Esprit Libre' emphasizes happiness and reconnection.
Integrated marketing is essential for a cohesive brand experience.
Club Med offers a wide range of activities for families.
Sustainability initiatives are a priority for Club Med.
Research and data are vital for strategic decision-making.
Staying relevant in a competitive market requires constant adaptation.

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