Hospitality Net Innovation Benchmarking Framework (IBF) Hospitality Net is launching a pioneering benchmarking framework designed to objectively evaluate and showcase all forms of innovation within the global hospitality industry. This initiative addresses a critical gap: the absence of a unified, neutral, and transparent resource that distinguishes true innovation from incremental improvements, providing the industry at large with timely and actionable insights to navigate an increasingly co...
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Hospitality Net Innovation Benchmarking Framework (IBF) Hospitality Net is launching a pioneering benchmarking framework designed to objectively evaluate and showcase all forms of innovation within the global hospitality industry. This initiative addresses a critical gap: the absence of a unified, neutral, and transparent resource that distinguishes true innovation from incremental improvements, providing the industry at large with timely and actionable insights to navigate an increasingly co...
World Panel discusses impact of generative AI in travel search advertising
Hospitality Net Podcast Series
10 minutes
1 year ago
World Panel discusses impact of generative AI in travel search advertising
The sources discuss the potential impact of generative AI on the search advertising landscape. While traditional cost-per-click (CPC) models have long been dominant, the emergence of AI-powered search engines, such as Perplexity, raises questions about the future of click-based advertising. The shift towards generative AI may lead to a decrease in clicks as users find answers directly within search results, leading to a potential move towards cost-per-mille (CPM) models. Experts offer diverse...
Hospitality Net Podcast Series
Hospitality Net Innovation Benchmarking Framework (IBF) Hospitality Net is launching a pioneering benchmarking framework designed to objectively evaluate and showcase all forms of innovation within the global hospitality industry. This initiative addresses a critical gap: the absence of a unified, neutral, and transparent resource that distinguishes true innovation from incremental improvements, providing the industry at large with timely and actionable insights to navigate an increasingly co...
