How to Make Brands Amazing with Richard Liverman

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Hospitality Huddles

Scot Turner

69 episodes

4 days ago

Are you passionate about hospitality? Do you crave expert insights tackling the current pain points operators like you face everyday? Well, you’re in the right place! Each episode, we will bring together a panel of thought leaders and some of the most creative minds shaping the future of hospitality. Together, we’ll explore the heart and soul of this ever-evolving industry, one huddle at a time. Whether you’re a seasoned industry pro or starting your journey up the ladder, we’ve got something special for you. Hospitality Huddles is more than a podcast; it’s a community of passionate individuals who appreciate the art and science of hospitality. Stay tuned for our thrilling episodes, where we blend the best experience, expertise, and enthusiasm to serve up tips, takeaways and actions to help you think differently. Welcome to Hospitality Huddles, where hospitality meets conversation!

Management

Business

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Management

Business

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How to Make Brands Amazing with Richard Liverman

Hospitality Huddles

43 minutes 28 seconds

4 days ago

How to Make Brands Amazing with Richard Liverman

This is a very special episode as we are joined by our Strategic Brand Expert, Richard Liverman, who has worked with our Founder, Scot Turner to shape the Auden brand to share some of the insights he has brought to our conversations over the last 18 months.

This is a fantastic insight into how Richard helps brands be amazing including lessons learnt working with Nike, Godiva and Jack Daniels as well as how you can apply some basic business foundations into your business.This is an episode full of business advice for any leader.

00:00 Episode Teaser

01:22 How Richard Helps

03:29 Clarity is King

05:36 You're not the Hero

09:21 Creating Ambassadors

13:00 Why No Budget Sparks Creativity

16:00 Don't be Boring

19:15 The Nike World Cup Lesson

25:48 The Shopping Centre Theory

32:00 Why Every Business Needs Scaffolding

36:52 Be Uncomfortable

39:00 The Secret To Keeping Your Brand Fresh

40:00 Stop, Start, Continue

Richards Resources:

To learn more about Richard and how he helps businesses - visit his website Richer Solutionshttps://richersolutions.com/

📚 Book recommendations in the episode to help your business:

Building a Brand Story by Donald Millar

https://amzn.to/4qFmVRI

Remarkable by David Salyers

https://amzn.to/49IZ11z

Atomic Habit by James Clear

https://amzn.to/4ov4oX1