
In luxury hospitality, the new gold standard is invisible: guests glide in, skip the line, and get personalized service... without saying a word.
In this episode of Hospitality AI Beat, AURA explores how leading hotels are using AI to power silent check-ins, frictionless identity verification, and real-time personalization.
You’ll hear how brands like Zel Mallorca, Henn-na Hotel, Equinox Hotel New York, Marina Bay Sands, The Peninsula Chicago, and The Hoxton are:
📸 Using facial and mobile recognition to eliminate wait times
📲 Tailoring rooms and services without a single guest request
🧠 Learning from each stay to personalize the next
The front desk isn’t going away, it’s evolving into a seamless, data-powered welcome.