
In this episode, we’re joined by Bobbie Lloyd, the Chief Baking Officer and CEO of Magnolia Bakery. We get into Magnolia Bakery’s journey from its humble beginnings on a quiet street corner in the West Village to becoming a globally recognized brand. Bobbie shares how a 30-second feature on ‘Sex and the City’ catapulted the bakery to fame and discusses the intricacies of scaling and maintaining quality across multiple locations. Bobbie explains the complexities of entering the consumer packaged goods market, the importance of authentic brand collaborations, and the unique challenges and rewards of franchising, and the business climate in New York City.
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TIMESTAMPS:
0:00 - Welcome Bobbie Lloyd To Hospitality & Politics
0:39 - How Sex and the City Changed Magnolia
03:38 - The Viral Impact of SNL’s Lazy Sunday
06:05 - Chief Baking Officer: A Day in the Life
12:05 - Collaborations with Top Brands
25:45 - Recruiting and Training the Magnolia Way
29:29 - Entering the CPG Market
32:24 - Hiring an R&D Scientist
36:30 - Franchising Magnolia Bakery
41:57 - Magnolia Bakery Cookbooks
46:42 - Banana Pudding Innovation
50:47 - The State of the Food Service Industry
57:40 - Being a Woman CEO in the Food Industry
1:03:00 - Thanks Bobbie For Joining The Show! Like & Subscribe
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