In this flavorful and thoughtful episode, Alexis, Brett, and Ray kick things off with a nostalgic ode to summer fruits—watermelon, cantaloupe, and peaches—and the sensory memories they stir. The team shares light-hearted stories that transition seamlessly into a deeper conversation about branding, authenticity, and storytelling in agriculture. What does it mean to create a brand that feels both personal and professional? How do farmers and producers balance authenticity with marketing strategy? The hosts explore how their own approaches to branding—whether through daily social media posts or curated seasonal photo shoots—reveal not just products, but values and lived experiences. With examples from Wild Roots and reflections on photography, audience perception, and storytelling structure, this episode offers practical insights for anyone trying to craft a compelling brand in the food and farming space. Whether you're a seasoned grower or a budding entrepreneur, the message is clear: your story matters—and how you tell it makes all the difference. Marketing & Promotion Resources [https://ccd.uky.edu/resources/marketing] Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@gmail.com Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]