In this episode, Gideon sits down with Holly Caccamise, editor in chief of Horse Illustrated and Young Rider magazines, and co‑host of the Horse Illustrated Podcast. Holly shares her journey from equine science to publishing, her passion for print in a digital age, tips for getting started in the horse world, and why the Mongol Derby left her in awe.
Key topics we discussed:
Why Holly left the lab for editorial life, and how she climbed the ladder from Thoroughbred Times to leading two beloved horse magazines.
The enduring power of print in the horse world and how readers, especially kids, cherish holding a magazine in their hands.
Horse Illustrated’s recipe for engagement: breed profiles, human‑horse stories, and “the angle” that hooks readers.
Practical advice for new riders, start on the ground, understand horsemanship basics, and pick a barn that fits your personality.
Trends in equine media: podcasts are an area of opportunity, video versions of interviews are gaining traction, and AI may not cut it for horse stories or imagery.
Bonus:Holly's favorite breed? Appaloosa mares “they just clicked with my brain.”
Social media links for the guest:
Social media links for Horse People Podcast:
Instagram: @HorsePeoplePodcast
LinkedIn: Horse People Podcast
If you love heartfelt horse stories and want a behind‑the‑scenes look at horse media, subscribe to Horse Illustrated (print or digital) and give our podcast a follow. And if you're inspired to start riding or become a writer, go check out Pony Club or reach out to your local barn, you never know where your horse journey will take you.
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