In this episode, Melissa & Chris chat with Melissa Fors Shackelford, a senior marketing executive, fractional CMO, advisor, and most recently - published author.
They also discuss recent announcements to reform prior authorization, and social media use in college.
Melissa brings her over 25 years of experience at top healthcare organizations, such as Optum, Hazelden Betty Ford, and Cigna's Evernorth, to the conversation and dives into the intersection of marketing, inclusivity and authenticity.
đź”—Check out Melissa's book: https://a.co/d/cWfppgw
RFK Jr and Dr. Oz announce insurers' 'pledge' to reform prior authorization - MSN: https://www.msn.com/en-us/health/other/rfk-jr-and-dr-oz-announce-insurers-pledge-to-reform-prior-authorization/ar-AA1HhoW0?ocid=msedgntp&pc=asts&cvid=bb7ea324c5fd492c8523f19d52d9d684&ei=30
Social Media in College - Behavioral Health Tech:https://www.behavioralhealthtech.com/insights/social-media-in-college-the-impact
Hosts:Chris Hemphill - Chris’s 17 years in healthcare technology have spanned sales, operations, data science IC, and AI leadership. Chris couples this with a focus on health equity and serves as the NYU McSilver Institute for Poverty Policy Research Fellow for Healthcare AI. Chris’s currently leads Modular Feedback, which focuses on helping healthcare innovators find and build thoughtful AI use cases: https://modularfeedback.com
Melissa Reilly - Melissa spent the last 20 years leading innovations at major payers: UnitedHealth Group(Optum Ventures), Aetna, and Evernorth/Cigna. She’s helped drive and commercialize multiple startups in AI & consumer testing, and she is now driving product and commercialization for healthcare innovators full-time. She brings industry expertise as well as a background in law, negotiation, & real estate. Her company’s name is STLTH.
Production:
Edited by Alyssa Schroll
Music by Chris Hemphill