The "Why" Behind the Buy: Influencing Healthy Decisions with Jobs to be Done

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Hope, Power, and Healthcare

Chris Hemphill and Melissa Reilly

24 episodes

1 week ago

Insights and news for healthcare's innovators. Hear from change makers in healthcare & health technology about, and maybe even join us for a show!

Entrepreneurship

Business

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All content for Hope, Power, and Healthcare is the property of Chris Hemphill and Melissa Reilly and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Insights and news for healthcare's innovators. Hear from change makers in healthcare & health technology about, and maybe even join us for a show!

Entrepreneurship

Business

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The "Why" Behind the Buy: Influencing Healthy Decisions with Jobs to be Done

Hope, Power, and Healthcare

1 hour 3 minutes 55 seconds

2 months ago

The "Why" Behind the Buy: Influencing Healthy Decisions with Jobs to be Done

Forget demographics - discover the powerful secret to understanding healthcare behavior, and driving real change!

This week, our hosts Melissa and Chris are joined by Ann Somers Hogg, Lead Healthcare Researcher at the Clayton Christensen Institute. Ann shares her unique journey in healthcare innovation and dives deep into the transformative power of the Jobs to be Done theory.

They also discuss the Christensen Institute’s paper, applying JTBD to reducing sugary drink consumption in children, specifically focusing on low-income populations where consumption is higher.

This episode offers a crucial framework for anyone innovating in healthcare, from startups to large health systems, and provides actionable insights for personal health decisions.

Connect with us!

Join the Conversation: Join like-minded innovators and get in on the latest news in the healthcare space on Discord! https://discord.gg/CcaqGFag

Links from Today’s Episode:

Follow Ann Somers Hogg on LinkedIn:

https://www.linkedin.com/in/ann-somers-hogg-ba4a9121/

Jobs to Be Done Theory from the Christensen Institute:

https://www.christenseninstitute.org/theory/jobs-to-be-done/

Less Sugar, More Life Paper:

https://www.christenseninstitute.org/publication/sugary-drinks/

Hosts:Chris Hemphill - Chris’s 17 years in healthcare technology have spanned sales, operations, data science IC, and AI leadership. Chris couples this with a focus on health equity and serves as the NYU McSilver Institute for Poverty Policy Research Fellow for Healthcare AI. Chris’s currently leads Modular Feedback, which focuses on helping healthcare innovators find and build thoughtful AI use cases: https://modularfeedback.com

Melissa Reilly - Melissa spent the last 20 years leading innovations at major payers: UnitedHealth Group(Optum Ventures), Aetna, and Evernorth/Cigna. She’s helped drive and commercialize multiple startups in AI & consumer testing, and she is now driving product and commercialization for healthcare innovators full-time. She brings industry expertise as well as a background in law, negotiation, & real estate. Her company’s name is STLTH.

Production:

Edited by Alyssa SchrollMusic by Chris Hemphill