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Hooked with Julia and Nick
Hooked by Playkit
8 episodes
6 days ago
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.
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Marketing
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All content for Hooked with Julia and Nick is the property of Hooked by Playkit and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.
Show more...
Marketing
Business
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TikTok vs Instagram vs Twitter: What Every Creator Needs to Know, with Chris Josephs, Co-Founder at Autopilot
Hooked with Julia and Nick
1 hour 40 minutes 17 seconds
1 month ago
TikTok vs Instagram vs Twitter: What Every Creator Needs to Know, with Chris Josephs, Co-Founder at Autopilot

Chris Josephs (founder of Autopilot and the Pelosi Stock Tracker) joins us for a no-BS breakdown of what makes each platform tick, and why creators and brands keep getting it wrong.

We cover how Instagram, TikTok, and Twitter actually work, why authenticity always beats polish, and the creator strategies that scale. If you’ve ever felt lost about what to post and where — this episode gives you the playbook.

Timestamps:

0:00 – Intro: who is Chris Josephs

6:00 – Why DMs are still the most underrated growth channel

12:00 – The origins of the Pelosi Tracker

18:00 – Instagram vs TikTok vs Twitter: what creators miss

25:00 – Authenticity vs polish: why raw TikToks win

32:00 – How to find the right type of creator for your team

41:00 – The right (and wrong) way to use AI in content

51:00 – Organic vs paid: where the real growth comes from

1:02:00 – The Third Door mindset for creators and founders

1:10:00 – Advice for anyone trying to break into startups or content

Subscribe for weekly deep dives with founders, CMOs, and creators on how growth is actually happening right now.

Hooked with Julia and Nick
Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social.