124. Finding The Right Clients: Tips and Red Flags

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Honest Business

May James

132 episodes

2 days ago

The Honest Business podcast is here to give you advanced business strategy and the inside know-how for business owners who are scaling rapidly with strong, value-driven businesses. Hosted by May James, Multiple Business Owner, Growth Strategist and Global Business Consultant. May is known for her unfiltered, honest approach to business and leadership; giving you the real 101 on a variety of high level business topics, so that you can make use of the time you invest whilst listening and see results, fast.

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124. Finding The Right Clients: Tips and Red Flags

Honest Business

34 minutes 28 seconds

1 year ago

124. Finding The Right Clients: Tips and Red Flags

Are you struggling to find the right clients for your business? This week I explore the importance of attracting clients who align with your values and goals.

To help you avoid some of my past pitfalls, I share some of my strategies for identifying your ideal clients, from refining your messaging to selecting the right marketing channels. I also discuss the value of pre-screening clients, setting clear boundaries, and drafting detailed contracts to foster successful, long-term partnerships.

Tune in for actionable insights to improve your client acquisition strategy and drive your business success.

Key points in this episode:
The Cost of Misaligned Clients (00:00:50)
Identifying Your Ideal Client (00:04:58)
The Importance of Saying No (00:06:53)
Defining the Perfect Client vs. Offer (00:07:53)
Refining Your Messaging (00:09:02)
Selecting Appropriate Marketing Channels (00:11:44)
Aligning Language with Client Needs (00:16:38)
Being Direct in Communication (00:19:10)
Creating Touchpoints for Attraction (00:21:09)
Ensuring Effective Referrals (00:23:33)
Pre-Screening Potential Clients (00:24:31)
Identifying Red Flags (00:26:53)
Establishing Clear Contracts & Onboarding Process (00:29:54)
Continuous Client Acquisition Strategy (00:32:04)
Connect with May on...
Instagram https://www.instagram.com/may.james_/
LinkedIn https://www.linkedin.com/in/maylaurajames/
Website https://www.mayjames.com