Today we unpack the power of local narratives to attract businesses, talent, and an engaged community. Economic development specialist Kat Saunders joins us to talk community branding, which transcends mere logos and taglines; it hinges on authentic storytelling and the alignment of a community's internal positioning with its external marketplace message.

There must be close collaboration with economic development and tourism entities to craft impactful campaigns that resonate with various stakeholders.

So how can we do that?

Today’s episode is hosted by Casey Steinbacher, Founder and CEO of Finding Next, Ted Abernathy, Founder of Economic Leadership, and Willie Jones, Senior Program Officer at the Danville Regional Foundation.

Home of Future Thinking is produced by Earfluence.

For more on the Home of Future Thinking, including information on the 2024 Conference, visit HomeOfFutureThinking.com.