#33 Becky Reel is the former CEO of North America’s #1 home care agency and in this episode we unpack six of the most common growth challenges home care owners face—and how to overcome them. We talk through the pushing through revenue plateaus, the caregiver exodus, the burned-out founder, the corporate competition crisis, the success trap of growing too fast, and the work-life collision that happens when your agency becomes your identity. Becky shares real stories from her first hand-experience and practical systems she’s used to help owners regain time, rebuild culture, and grow sustainably.
Chapters:
00:00 Introduction
01:37 Becky's Journey in Home Care
04:04 The Startup Phase of Home Care Agencies
08:03 Addressing the Caregiver Exodus
29:38 Overcoming Revenue Plateaus
37:28 Balancing Quantitative and Qualitative KPIs
40:36 Navigating Corporate Competition in Home Care
52:36 The Success Trap: Growing Too Fast
01:02:18 Work-Life Collision: Finding Your Identity Beyond the Agency
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