Home Care Marketing & Sales Mastery by Approved Senior Network®
Valerie VanBooven RN BSN
467 episodes
4 weeks ago
Send us a text Stressed families don’t browse; they decide. We unpack how a home care website either earns trust in seconds on a phone or quietly leaks leads to competitors—and exactly how to fix it before 2026. From mobile-first speed to above-the-fold calls to action, we walk through the homepage elements that translate emotion into action, then dive into the service-page strategy that actually ranks: long-form explanations in plain language, outcome-driven copy, and helpful FAQs that mirro...
All content for Home Care Marketing & Sales Mastery by Approved Senior Network® is the property of Valerie VanBooven RN BSN and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Stressed families don’t browse; they decide. We unpack how a home care website either earns trust in seconds on a phone or quietly leaks leads to competitors—and exactly how to fix it before 2026. From mobile-first speed to above-the-fold calls to action, we walk through the homepage elements that translate emotion into action, then dive into the service-page strategy that actually ranks: long-form explanations in plain language, outcome-driven copy, and helpful FAQs that mirro...
The Science of Selling Home Care - More Clients, More Referrals
Home Care Marketing & Sales Mastery by Approved Senior Network®
52 minutes
7 months ago
The Science of Selling Home Care - More Clients, More Referrals
Send us a text Ever wonder what truly separates successful home care marketers from those who struggle to generate referrals? This candid roundtable discussion brings together three powerhouse veterans with over 60 years of combined experience who've helped grow agencies from startup to multi-million dollar operations. Annette, Dawn, and Lisa reveal the psychology behind building trust with referral sources and why the strongest relationships can withstand occasional hiccups. They explain wh...
Home Care Marketing & Sales Mastery by Approved Senior Network®
Send us a text Stressed families don’t browse; they decide. We unpack how a home care website either earns trust in seconds on a phone or quietly leaks leads to competitors—and exactly how to fix it before 2026. From mobile-first speed to above-the-fold calls to action, we walk through the homepage elements that translate emotion into action, then dive into the service-page strategy that actually ranks: long-form explanations in plain language, outcome-driven copy, and helpful FAQs that mirro...
