Home Care Marketing & Sales Mastery by Approved Senior Network®
Valerie VanBooven RN BSN
467 episodes
3 weeks ago
Send us a text Stressed families don’t browse; they decide. We unpack how a home care website either earns trust in seconds on a phone or quietly leaks leads to competitors—and exactly how to fix it before 2026. From mobile-first speed to above-the-fold calls to action, we walk through the homepage elements that translate emotion into action, then dive into the service-page strategy that actually ranks: long-form explanations in plain language, outcome-driven copy, and helpful FAQs that mirro...
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Send us a text Stressed families don’t browse; they decide. We unpack how a home care website either earns trust in seconds on a phone or quietly leaks leads to competitors—and exactly how to fix it before 2026. From mobile-first speed to above-the-fold calls to action, we walk through the homepage elements that translate emotion into action, then dive into the service-page strategy that actually ranks: long-form explanations in plain language, outcome-driven copy, and helpful FAQs that mirro...
Learn How to Make Sure Your Home Care Agency Shows Up in AI Results on Google and ChatGPT
Home Care Marketing & Sales Mastery by Approved Senior Network®
39 minutes
4 months ago
Learn How to Make Sure Your Home Care Agency Shows Up in AI Results on Google and ChatGPT
Send us a text The digital marketing landscape for home care agencies is experiencing a seismic shift as AI-powered search transforms how potential clients find care services. Valerie Van Booven delivers a compelling deep dive into this new reality where traditional SEO tactics alone no longer guarantee visibility. When someone searches "How much does home care cost in St. Louis?" or "Can I get paid to care for a family member in Nebraska?", Google and ChatGPT now provide comprehensive answe...
Home Care Marketing & Sales Mastery by Approved Senior Network®
Send us a text Stressed families don’t browse; they decide. We unpack how a home care website either earns trust in seconds on a phone or quietly leaks leads to competitors—and exactly how to fix it before 2026. From mobile-first speed to above-the-fold calls to action, we walk through the homepage elements that translate emotion into action, then dive into the service-page strategy that actually ranks: long-form explanations in plain language, outcome-driven copy, and helpful FAQs that mirro...
