Here is what happens when most agencies approach social media... They are told that social media is good for business, so they go on and start blasting about their business with no strategy on how to leverage it successfully. Then they wonder why it doesn't work and convince themselves it is a waste of time because it is not producing results. The first step is understanding your audience. One of the key components of home care marketing that makes it unique is that you have three different target audiences, which means that you have to be very tactful in how you approach building your social media campaigns. In today's episode of Home Care Digital, we dive into Strategic Social Media Tactics for Home Care Marketing Success. Check it out!