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0:00 Intro 1:19 Bourbon Smash 2 oz Ben Holladay Bottled-In-Bond Bourbon3/4 oz Honey-Cinnamon Syrup3/4 oz Lemon Juice3-5 Fresh Mint Leafs1:38 Building a brand 2:27 Welcome Rachel Dignan (Design Manager) 3:02 Where it all starts 8:47 All the dead bourbon products 13:57 Quickly and slowly building different brands 18:32 Tweaking products to make them better 18:57 Everything that goes into the process 20:57 Before there was flat Kyle, there was flat Patrick 22:17 Storytelling makes all t...