What do the most dissatisfied customers and the booming sustainability job market have in common?

In this episode of the HKUST MBA Superconnector podcast, Associate Dean of MBA Programs Prof. Stephen Shih sits down with Prof. Fred Mutto—an engineer-turned-global executive and double HKUST alumnus—to explore how customer experience and sustainability are reshaping business leadership.

From leading operations across 160 countries to teaching two of our most sought-after MBA courses, Fred shares thought-provoking insights into what truly drives impact in today’s competitive landscape.

Why are companies racing to hire sustainability leads? What’s the simplest way to motivate your team to care about customer experience? And how do small touchpoints create lasting brand impressions?

Tune in to hear how Fred blends global experience with classroom energy—and why the future of business may depend on how well you listen, act, and lead.

Stay curious. Think differently.