Historic Interviews With The Founders Of Social Media, By Lon Safko
Historic Interviews With The Founders Of Social Media, By Lon Safko
46 episodes
3 months ago
In this podcast series, Lon Safko, the author of best selling books "The Social Media Bible" and "The Fusion Marketing Bible", interview 50 of the world's most accomplished inventors and founders of the technology we call "Social Media". Listen to why Biz Stone created Twitter, or Matt Mullenweg invented WordPress, or where Vint Cerf, the Father of the Internet thinks our world wide web will be taking us into the future. These interviews if played back to back will run more than 24 hours and give you historic insights on how and why you should use LinkedIn, Facebook, Twitter, and other social platforms.
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In this podcast series, Lon Safko, the author of best selling books "The Social Media Bible" and "The Fusion Marketing Bible", interview 50 of the world's most accomplished inventors and founders of the technology we call "Social Media". Listen to why Biz Stone created Twitter, or Matt Mullenweg invented WordPress, or where Vint Cerf, the Father of the Internet thinks our world wide web will be taking us into the future. These interviews if played back to back will run more than 24 hours and give you historic insights on how and why you should use LinkedIn, Facebook, Twitter, and other social platforms.
Peter Booth Wiley, Chairman of The Board of John Wiley & Sons Discusses Social Media
Historic Interviews With The Founders Of Social Media, By Lon Safko
38 minutes 54 seconds
11 years ago
Peter Booth Wiley, Chairman of The Board of John Wiley & Sons Discusses Social Media
Peter Booth Wiley, Chairman of The Board of John Wiley & Sons Publishing - Wiley – Knowledge for Generations
In this historic interview Lon Safko speaks with Peter Booth Wiley, Chairman of The Board of John Wiley & Sons where Peter describes how Wiley, a 201-year old company, has been in the forefront the technological revolution in publishing. That’s right, John Wiley & Sons celebrated their 200th anniversary in 2007. John Wiley was publishing books when Thomas Jefferson was president. Peter explains how Wiley began experimenting with computers in the 1950s while thinking about how they would impact their authors, their customers and the way they published. He describes how Wiley took this experimentation to the next level in the 1980s with the creation of a sales training program on an interactive videodisk with assessment capabilities.In this 39 minute interview Peter explains how the secret to Wiley’s success is two fold; they create an internal culture that encourages creativity and they listen to their authors. Among those they have listened to were J.D.R. Licklider and Robert Sproull, both of whom played important roles in the development of the DarpaNet, the mother of all internets. When a subject matter expert comes to them with a new concept, Wiley is willing to take a carefully calculated risk and publish their work. And more…
Historic Interviews With The Founders Of Social Media, By Lon Safko
In this podcast series, Lon Safko, the author of best selling books "The Social Media Bible" and "The Fusion Marketing Bible", interview 50 of the world's most accomplished inventors and founders of the technology we call "Social Media". Listen to why Biz Stone created Twitter, or Matt Mullenweg invented WordPress, or where Vint Cerf, the Father of the Internet thinks our world wide web will be taking us into the future. These interviews if played back to back will run more than 24 hours and give you historic insights on how and why you should use LinkedIn, Facebook, Twitter, and other social platforms.
