Historic Interviews With The Founders Of Social Media, By Lon Safko
Historic Interviews With The Founders Of Social Media, By Lon Safko
46 episodes
3 months ago
In this podcast series, Lon Safko, the author of best selling books "The Social Media Bible" and "The Fusion Marketing Bible", interview 50 of the world's most accomplished inventors and founders of the technology we call "Social Media". Listen to why Biz Stone created Twitter, or Matt Mullenweg invented WordPress, or where Vint Cerf, the Father of the Internet thinks our world wide web will be taking us into the future. These interviews if played back to back will run more than 24 hours and give you historic insights on how and why you should use LinkedIn, Facebook, Twitter, and other social platforms.
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In this podcast series, Lon Safko, the author of best selling books "The Social Media Bible" and "The Fusion Marketing Bible", interview 50 of the world's most accomplished inventors and founders of the technology we call "Social Media". Listen to why Biz Stone created Twitter, or Matt Mullenweg invented WordPress, or where Vint Cerf, the Father of the Internet thinks our world wide web will be taking us into the future. These interviews if played back to back will run more than 24 hours and give you historic insights on how and why you should use LinkedIn, Facebook, Twitter, and other social platforms.
Patrizio Spagnoletto, Senior Director Of Marketing Yahoo! Discusses Search Marketing
Historic Interviews With The Founders Of Social Media, By Lon Safko
25 minutes 26 seconds
11 years ago
Patrizio Spagnoletto, Senior Director Of Marketing Yahoo! Discusses Search Marketing
Patrizio Spagnoletto, Senior Director of Marketing Yahoo! Search Marketing - Advertising Your Business with Yahoo! – SEM
In this historic interview, Lon Safko speaks with Patrizio Spagnoletto, Senior Director of Marketing Yahoo! Search Marketing where he discusses how easy Yahoo! makes it to create multiple keyword advertising campaigns. He explains how they provide a step-by-step on-line process and even have customer support that will help you over the telephone. Patrizio explained how by choosing more specific two & three word keyword phrases that you can actually target a much more specific customer and at a lower cost.In this 17 minute interview Patrizio describes how many of their 100’s of thousands of customers such as Lending Tree & Amazon manage 100’s of keyword campaigns and how 20% of your keywords can generated 80% of your revenues.
Historic Interviews With The Founders Of Social Media, By Lon Safko
In this podcast series, Lon Safko, the author of best selling books "The Social Media Bible" and "The Fusion Marketing Bible", interview 50 of the world's most accomplished inventors and founders of the technology we call "Social Media". Listen to why Biz Stone created Twitter, or Matt Mullenweg invented WordPress, or where Vint Cerf, the Father of the Internet thinks our world wide web will be taking us into the future. These interviews if played back to back will run more than 24 hours and give you historic insights on how and why you should use LinkedIn, Facebook, Twitter, and other social platforms.
