Historic Interviews With The Founders Of Social Media, By Lon Safko
Historic Interviews With The Founders Of Social Media, By Lon Safko
46 episodes
3 months ago
In this podcast series, Lon Safko, the author of best selling books "The Social Media Bible" and "The Fusion Marketing Bible", interview 50 of the world's most accomplished inventors and founders of the technology we call "Social Media". Listen to why Biz Stone created Twitter, or Matt Mullenweg invented WordPress, or where Vint Cerf, the Father of the Internet thinks our world wide web will be taking us into the future. These interviews if played back to back will run more than 24 hours and give you historic insights on how and why you should use LinkedIn, Facebook, Twitter, and other social platforms.
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In this podcast series, Lon Safko, the author of best selling books "The Social Media Bible" and "The Fusion Marketing Bible", interview 50 of the world's most accomplished inventors and founders of the technology we call "Social Media". Listen to why Biz Stone created Twitter, or Matt Mullenweg invented WordPress, or where Vint Cerf, the Father of the Internet thinks our world wide web will be taking us into the future. These interviews if played back to back will run more than 24 hours and give you historic insights on how and why you should use LinkedIn, Facebook, Twitter, and other social platforms.
Neil Creighton, CEO Of RatePoint Discusses The Power Of Email Marketing
Historic Interviews With The Founders Of Social Media, By Lon Safko
27 minutes 39 seconds
11 years ago
Neil Creighton, CEO Of RatePoint Discusses The Power Of Email Marketing
Neil Creighton, CEO of RatePoint
In this histori interview, Lon speaks with Neil Creighton, the CEO of RatePoint email marketing, how he founded GeoTrust which was later acquired by VeriSign. Neal talks about how he combined e-mail marketing with a complete review survey platform so businesses can get reviews from their customers and republish those out in different places, and a lot of that is social. Neal tells us that e-mail marketing is the base part of their service and a lot of businesses use email marketing. He says the ROI on it is very, very high and that for every dollar you spend you get $43 back. Email Marketing is a very effective way to reach your customers.Neal says "A lot of it has to do with social media but the number-one thing people look out for before they transact with a business, whether it's calling a landscaper or plumber is, I buy from businesses reviews. And they generally start at Google and they generally look up the business name and reviews pop up. 70 percent of people believe reviews or they trust reviews from people they don’t know.
Historic Interviews With The Founders Of Social Media, By Lon Safko
In this podcast series, Lon Safko, the author of best selling books "The Social Media Bible" and "The Fusion Marketing Bible", interview 50 of the world's most accomplished inventors and founders of the technology we call "Social Media". Listen to why Biz Stone created Twitter, or Matt Mullenweg invented WordPress, or where Vint Cerf, the Father of the Internet thinks our world wide web will be taking us into the future. These interviews if played back to back will run more than 24 hours and give you historic insights on how and why you should use LinkedIn, Facebook, Twitter, and other social platforms.
