A True magazine article that chronicled Herb’s accomplishments tagged him as the “Showman Shooter” and the moniker stuck.

On the way to an exhibition, Herb would stop at a supermarket where he collected what he called his "groceries." He bought oranges, grapefruit, potatoes, cabbages, turnips, and several dozen eggs. Wherever he went, the town’s people were about to witness one of the greatest shooting exhibitions of all time—a combination of Buffalo Bill’s Wild West Show, Annie Oakley, Doc Carver, P.T. Barnum and a Vaudeville comedy routine.

In 55 frenzied minutes, Herb typically shot, non-stop, more than 15 Winchester firearms 52 different ways at more than 800 targets, scoring 99 percent on them. The ones he missed, he said, were “hens.”

Herb was hired in 1929 by Winchester to be a salesman for the Mississippi territory. Winchester advertisements from the era called Herb the “Winchester Wizard.” He came to epitomize the idea that being good with a gun was a way to become a better man, and nothing could better illustrate just how valuable our Second Amendment really is to all Americans. Upon Herb’s early passing in 1959 at age 51, he had been a Winchester man for 30 years. His love of hunting and shooting was only surpassed by his devotion to family and church.