In this conversation, Daniela interviews Laura Ferraz, a marketing manager from Brazil, about her expertise in content marketing. They discuss the differences between working with Brazilian and American clients, the importance of creating effective content, and the value of understanding your audience. Laura emphasizes the need to provide value to your audience and build relationships through content. She also explains the concept of a marketing funnel and how it can be used to guide customers through the buying process. In this conversation, Laura shares insights on how startups with budget constraints can be more cost-effective and efficient with their content marketing efforts. She emphasizes the importance of creating awareness content and building relationships on social media before moving to the consideration and buying stages. Laura advises founders to be the ambassador of their brand, express themselves, and engage with their audience. She also highlights the value of giving first, being other-oriented, and staying true to your brand's voice. Laura encourages founders to build a community and differentiate themselves from others in order to be successful in marketing.