Doing customer, or client, surveys is critical for your business as it’s a great way to know if you’re hitting the mark with your clients and how you can improve from THEIR perspective.
We’ve already talked about how to do AARs, which is how you can improve things from YOUR perspective, and that’s in episode 98, “After Action Review How To’s”
You really can’t go too wrong in what you ask of folks, here are some do’s and don’ts. Wait, they are do’s, we like to be positive!
- DO make it part of your regular process.
- DO look at the feedback and take action.
- DO ask, for the good ones, if you can use it as a testimonial.
- DO it at multiple stages in your interactions. Discuss example on how we do this for our White Glove Service.
- DO thank them afterwards.
- DO give them a heads up at the beginning of client interaction that you’ll be doing this and WHY!
- DO keep it simple.
- DO ask them more than once to respond.
- DO preface it by stating the entire reason you’re doing this is to help you better serve others, and to NOT hold back on your thoughts.
- DO consider giving rewards for feedback, like gift cards.
RESOURCES
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Episode to look back on:
Episode 98: After Action Review How Tos - https://youtu.be/NywaZwBACF0
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