Every consumer wants to receive top-notch customer service. A company leaves itself open to competition if it has a true customer-centric culture that enables it to offer quick support and memorable interactions.
But how can companies make sure they're providing the kind of customer service they should?
- Establish a support, or help, system.
- Look at it often (2x per day or daily).
- Let the complainant know, with an auto-responder, that you’ve received the request, and when you’ll be responding.
- If something takes a while, don’t wait until you’ve got it resolved to communicate; give them updates regularly.
- Make sure more than one person looks at it on a regular basis.
- Staff it 24/7 or as appropriate for your business.
- Use the system to survey clients.
- Periodically look at the results of the survey.
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