E46: The Broken Toaster: Making a loyalty program that works; Ajay Row, Founder, The Row Partnership

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hippoBrain

HippoBrain

49 episodes

4 days ago

Welcome to hippoBrain :) This is where we have hippo-sized conversations with hippo-sized brains! Join Rajesh Jain and Jaimit Doshi as they speak to mammoths in the world about various hot button topics ranging from data analytics to Martech to economy and government policy!

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E46: The Broken Toaster: Making a loyalty program that works; Ajay Row, Founder, The Row Partnership

hippoBrain

1 hour 3 minutes 15 seconds

4 years ago

E46: The Broken Toaster: Making a loyalty program that works; Ajay Row, Founder, The Row Partnership

This week, we have the Guru of Loyalty & Direct Marketing, Ajay Row, talk to us about an important topic: "Do loyalty programs really work?"

Listen to the guru narrate epic anecdotes from his experience on good loyalty programs and tips on how to build a program that works.