“Most people meet consumers to find solutions. It’s better to meet consumers to understand the problems,” says Prem Narayan, the Chief Strategy Officer at Ogilvy, India. And who would know better than him. After all, he was one of the first few 'planners' at the large agency, who's worked a lot of large projects for the likes of Hindustan Unilever and Tata Motors.

Lots of stories. Lots of annecdotes. And most importantly, lots of gyaan. Definitely worth a listen for those interested in marketing, storytelling and market research. As we always say, these are #conversationsthatmatter with hippoBrains from different sectors and industries.