“There is no greater agony than bearing an untold story inside you,” Maya Angelou quoted.

Here’s another quote to build on this: “Listen deeply to the stories of humans and their lives, their stories hold within it every single vector of brand and consumer strategy.”

But don’t forget to first listen to “the caretaker of stories" speak about Brand Strategy and Story-telling in an almost poetic conversation with Jaimit Doshi and Rajesh Jain. 

From stories about the colour of emotions and truck drivers to houses with gaudy paints in Kerala, he weaves a convincing story of how COG evolved over the years to focus on human stories and unearth Brand strategies. \

Not one to miss, for sure.