“Media does not stand a chance when it comes to the old Ad-supported model,” Samir Patil said in one of our hippoBrains conversations. Our guest in this episode may agree. In fact, he wants to ‘make subscriptions great’.

How does he do that? By looking at journalism through the lens of a Product Manager and optimise it for business. Sounds interesting right? You bet it is.

In this week’s episode of hippoBrain, listen to Praveen Gopal Krishnan, the Chief Operating Officer at The Ken, one of the new breed media companies that uses email as its delivery platform. He talks about how he product-ises journalism every day.

Not one to miss for budding content writers, media professionals and product managers!