n this engaging conversation, Scotty interviews Lance O from Kulcha Shok, exploring his journey into reggae music, the evolution of the genre, and the current trends shaping its future. They discuss the influences of legendary artists like Peter Tosh, the impact of modern reggae revivalists, and the integration of lifestyle elements such as surfing into their daily lives. Lance shares insights on his new ventures, including a surf wax brand and plans for expanding Kulcha Shok reach in the reggae community. takeaways Lance O’s introduction to reggae was through Peter Tosh. He started Kulcha Shok to manage the business side of his music career. The layering of vocals in reggae was innovated by Jamaicans. Current reggae trends include a mix of traditional and modern influences. Lance emphasizes the importance of live music in his DJing. He has committed to surfing every day as part of his lifestyle. Lance has launched a surf wax brand called Wave Wizards Wax. He enjoys discovering and promoting new reggae artists. The reggae genre has seen a significant evolution and expansion. Lance plans to promote Latin reggae through his new initiative