This week on Hindsight, I sit down with Aron Gelbard, co-founder of Bloom & Wild, the flower delivery brand that redefined gifting. Aron shares his journey from leaving a stable job in consulting to launching a startup that skyrocketed during the pandemic, before facing the difficult realities of making layoffs. We dive into the emotional resilience it takes to lead through highs and lows, the personal cost of being a founder, and the lessons he’s learned about building a brand with heart. Aron also reveals the clever early marketing strategies that put Bloom & Wild on the map, from handing out free flowers in the street to building a business deeply rooted in purpose.