Season 2 of Hindsight kicks off with Sassi Holford, founder of Sassi Holford Bridal. Sassi discusses her journey from making bridal gowns in her room to the likes of Harrods and Liberty stocking her wedding dresses as a result of her youthful audacity. Despite no formal training her candid eye for design coupled with her tenacity in quite literally knocking on the doors of some of the world’s leading department stores led her to make dresses for Royal Weddings and A-List celebrities. Heeding the advice that you should “never waste a crisis” Sassi Holford is celebrating over 30 years creating dresses that boast the finest couture craftsmanship, selling dresses to all corners of the globe.

So just how did she make her way from Taunton high street to Windsor Castle and what lessons has she learned along the way? The conversation explores the importance of confidence, seizing opportunities and how ‘success breeds success’. Join us for our discussion as Sassi looks back over her career to discuss with the benefit of hindsight the advice she would give her younger-self and whether there is anything she would do differently. I hope you enjoy it.