Send us a text One year ago, Franco Martins, a friend and collaborator, told me that the CTO at his place of work, Icon, is a cyclist and was going to ride bikes with us. Here’s why this is a big deal: Icon is one of Austin’s more buzzy unicorns because they 3D print housing communities using massive robots that lay down concrete walls in the same way you squeeze toothpaste from the tube. If that wasn’t crazy enough, they have government contracts to build roads on the moon using the m...
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Send us a text One year ago, Franco Martins, a friend and collaborator, told me that the CTO at his place of work, Icon, is a cyclist and was going to ride bikes with us. Here’s why this is a big deal: Icon is one of Austin’s more buzzy unicorns because they 3D print housing communities using massive robots that lay down concrete walls in the same way you squeeze toothpaste from the tube. If that wasn’t crazy enough, they have government contracts to build roads on the moon using the m...
Our Logo's Origin: Sub Zero Skateshop founder Schane Von Hartleben Built a Business AND a Family
Hill Climbers
40 minutes
1 year ago
Our Logo's Origin: Sub Zero Skateshop founder Schane Von Hartleben Built a Business AND a Family
Send us a text Our branding was borrowed from Sub Zero, THE preeminent Philadelphia skate shop of the 90s, where I spent a lot of time and a little money when I was a kid. The shop’s owner, and one of my childhood heroes, was kind enough to give me his blessing for the logo AND to share his incredible story. Schane Von Hartleben started Sub Zero as a response to his passion for skateboarding, a knack for pre-internet guerrilla marketing AND an innate urge for extended family. Schane’s famil...
Hill Climbers
Send us a text One year ago, Franco Martins, a friend and collaborator, told me that the CTO at his place of work, Icon, is a cyclist and was going to ride bikes with us. Here’s why this is a big deal: Icon is one of Austin’s more buzzy unicorns because they 3D print housing communities using massive robots that lay down concrete walls in the same way you squeeze toothpaste from the tube. If that wasn’t crazy enough, they have government contracts to build roads on the moon using the m...
