As radio, and eventually television, became a fixture in American homes, a celebrity culture was solidified. With this fascination for the people that we hear and see almost daily, there was a longing to understand them. A striving for connection that lets people feel like they really know who this star is and maybe, one day, that star could know who they really are as well. These conditions of idol worship created a lucrative playing field for companies to draw upon the status of fame to sell their goods. Beyond the normal response that music can invoke in listeners, the draw was much stronger if the message came from a recognized, trusted, and desirable source. Today, we explore the literal commercialization of rock music. Highway Hi-Fi is a proud member of the Pantheon Music Podcast Network - Home of the Finest Music Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices