🌟 Episode Overview In this episode, we explore the fast-changing world of higher education marketing, diving deep into the latest trends, strategies, and tactics to connect with Gen Z and beyond. Leveraging insights from a wide range of recent sources, we uncover how demographic shifts, technological advancements, and economic uncertainties are reshaping the marketing playbook for universities and colleges. We’ll cover the power of digital and social media channels, how to craft personalized ...
All content for Higher Ed Marketing Insider is the property of Search Influence and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
🌟 Episode Overview In this episode, we explore the fast-changing world of higher education marketing, diving deep into the latest trends, strategies, and tactics to connect with Gen Z and beyond. Leveraging insights from a wide range of recent sources, we uncover how demographic shifts, technological advancements, and economic uncertainties are reshaping the marketing playbook for universities and colleges. We’ll cover the power of digital and social media channels, how to craft personalized ...
Branding, Bots & Burnout: What’s Working in Higher Ed Marketing
Higher Ed Marketing Insider
19 minutes
7 months ago
Branding, Bots & Burnout: What’s Working in Higher Ed Marketing
The reputation of a university used to rest on academics alone—but in 2025, brand perception is just as important. In this episode, we explore the changing landscape of university branding and marketing, from the rise of dedicated brand managers at institutions like Johns Hopkins to the strategic use of content, data, and design. Our hosts break down what’s working in higher ed marketing today—and why authenticity, personalization, and digital consistency are more critical than ever. Topics i...
Higher Ed Marketing Insider
🌟 Episode Overview In this episode, we explore the fast-changing world of higher education marketing, diving deep into the latest trends, strategies, and tactics to connect with Gen Z and beyond. Leveraging insights from a wide range of recent sources, we uncover how demographic shifts, technological advancements, and economic uncertainties are reshaping the marketing playbook for universities and colleges. We’ll cover the power of digital and social media channels, how to craft personalized ...
