Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
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Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
The Future of High-Yield Tourism is Showcased at Expo 2025 Osaka
High-Yield Tourism
32 minutes
3 months ago
The Future of High-Yield Tourism is Showcased at Expo 2025 Osaka
This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. In our new podcast, Gary and Jens discuss how forward-thinking destinations are using the 6-month Expo as a sandbox for immersing visitors of all ages in their culture, history, technology and tourism appeal. En route, Jens explores the innovative approaches of Australia, China, UAE, Canada, Germany, Peru, Japan, Austria and Pakistan that play to their own competitive advantages. We assess the visitor demographics at Expo 2025, and why this matters. Jens explains why micro-niches and passion tourism were strong differentiators for visitors when selecting their preferred national pavilions. Plus, we look at how destinations are using AI technology to overcome two key challenges in global tourism: engaging family travellers and tourists seeking outdoor adventure. What is the Popularity Paradox? And why are Soft Power and National Positioning dominant themes for all nations participating in Expo 2025?
High-Yield Tourism
Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
