Did you know that most online business owners are eliminating 95% or more of their potential clients? The reason is because they are focused on selling their single offer at a single price point and hoping that I client will be in that exact position to buy from them.....at that exact time. Like ships passing in the night, would be 'lifetime clients' get left behind, never to be seen again. On this episode: I'll show you a strategy and business structure used by some of the biggest businesses in the world as well as how you can implement this same structure in your online business. We'll talk about what the 'Value Ladder' is, as described by Digital Marketing expert and owner of Click Funnels: Russell Brunson. I'll show you how I've used the Value Ladder to create lifetime, recurring clients and made money from the same clients over and over again. Want to get a better understanding of digital marketing concepts such as the value ladder, lead magnets, opt in pages, split testing, and more? Its crucial for you to understand these things if you want to start making money online so I've created an A to Z encyclopedia called the Online Business Playbook and you can grab it for free right here: https://www.simonwparsons.com/playbook Also check out the "Build Your Online Business With Kajabi " (5 day challenge). In 5 days I can show you how to build all your most important assets such as setting up payments, starting your email list, building your first lead magnet, setting up the outline of an online course and building sales and checkout pages. You can also get a free 30 day trial of Kajabi + free access to this course and a ton of resources! https://www.simonwparsons.com/kajabi