Have you heard of Sunken Cost Fallacy? Its a bias that shows up when you've put so much time and energy into something that you double down and keep going instead of cutting your losses (or listening to your heart).

It takes a courageous soul to ignore the voice that tells you to keep going and cut your losses and start all over again.

Emily-Jane Sarroff was 22 years old and a few months from graduating with her masters degree, with over $50,000 invested. She had put so much in, so she should complete it right? Most people would.

When she searched her soul for answers, her intuition gave her the answers that she needed.

In this episode, my good friend Em shares her entrepreneur journey with you, the highs, the lows, and what it takes to create a business that aligns with your soul and gives you the freedom to do what you want in life.

You can connect with Em here: https://www.instagram.com/empowerwithem/

You can grab Em's guide to planning your 9 to 5 exit strategy here: https://tidy-waterfall-589.myflodesk.com/mkg8m2wr78