Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company. Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs...
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Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company. Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs...
Your Direct Traffic in Google Analytics Is Wrong ... Here's How To Fix It
High Value Publishing
29 minutes
3 years ago
Your Direct Traffic in Google Analytics Is Wrong ... Here's How To Fix It
Did you know that Google Analytics is misleading you? If you look at analytics regularly, you see a lot of web traffic coming from the Direct source. Most publishers think this represents people who directly type in their website URL. But it doesn't. Up to 90% of "direct" traffic is actually "unknown". Google Analytics doesn't know the actual source, so it classifies unknown as direct traffic. This misleads us into thinking our audiences are more loyal than they actually are, and hides how ...
High Value Publishing
Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company. Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs...
