Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company. Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs...
All content for High Value Publishing is the property of Eric Shanfelt and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company. Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs...
Two Ways to Grow Your Digital Audience with Meta Ads
High Value Publishing
56 minutes
1 year ago
Two Ways to Grow Your Digital Audience with Meta Ads
If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list. In this High Value Publishing session, Eric Shanfelt is joined by digital industry legend, Dennis Yu. Dennis is the CTO and co-founder of BlitzMetrics and a former search engine engineer. He's managed billions of dollars with Meta ad campaigns. Eric and Dennis show two different, cost-effective, ad campaigns for publishers: one to drive website traffic and anothe...
High Value Publishing
Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company. Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs...
